Why Do Brands Rebrand?
Rebranding isn't about looking different. It's about staying true; to what your business has become, what your audience expects, and where you want to go. There are 3 main reasons brands rebrand. Let's break it down.
The Future of Branding in the AI Era
As decision-making shifts from humans to AI systems, branding evolves into a more integrated discipline. Brand Design and Brand Strategy are no longer separate layers, but part of the same system. Let’s dive in.
Be The Habit They Don’t Question, Not the Ad They Admire.
We tell ourselves a comforting story in marketing: if we make people love our brand, everything else will follow. They’ll choose us, pay more, stay loyal, and tell their friends. It sounds right. It feels right. It also happens to be wrong. Very wrong!
Trusted Brands Don’t Say It. They Prove It.
Trust is a strange thing. The moment someone says, “Trust me,” we instinctively hesitate, don't we? Not because we’re suspicious by nature, but because trust doesn’t like to be summoned. The harder we push it, the more likely it is to retreat.
How Does Your Brand Make People Feel?
A brand is as successful as its ability to trigger a ‘feeling’ on its customer’s heart. A brand, which is associated with a unique concept is more likely to be remembered, loved, and purchased. This is possible with the right brand strategy, good design and consistent marketing.
Three Questions Every Brand Should Answer
Most people think that a brand is just a logo. But a brand is not a logo, and branding is not design. So, if a brand is not a logo, then what is it? When we analyze potent brands, we realize that they succinctly answer three fundamental questions.
A New Inspiration Hub For People Who Are Obsessed With Branding
Without strategy, design is decoration. Without design, strategy is hallucination. Go breaks the barrier between the two worlds. We empower brand designers with strategic knowledge while guiding strategists on how to bring their vision to life.
Why Would I Buy Your Product and Not The One Next To It?
You’ve decided to launch a new product and you’re very excited. You have no doubt that it is good. Actually, it’s clearly the best in its class. In an ideal world, you easily deserve to be the market leader. The question is, are we living in an ideal world?
How Much Does Branding Cost?
A brand is all about the ‘feeling’ it creates on people’s minds. That feeling is built with the help of strategy and design. A perfectly crafted strategy may not work if paired with wrong design. Gorgeous design, on the other hand, may fail with the lack of a strong brand strategy. Therefore, you need to have both. But how?
GMK 40th Graphic Design Award Ceremony
A brand is all about the ‘feeling’ it creates on people’s minds. That feeling is built with the help of strategy and design. A perfectly crafted strategy may not work if paired with wrong design. Gorgeous design, on the other hand, may fail with the lack of a strong brand strategy. Therefore, you need to have both. But how?
Two of Our Projects Featured in IdN
One of the most inspirational design magazines in the world, IdN, has featured two of our ‘edible identity’ designs in their v26n2 issue, called ‘Identity for Restaurants, Bistros, Bars and Cafes’.
The AIGA Los Angeles Awards Ceremony
Recently, I have had the privilege to serve in AIGA Awards' Nomination Committee with 6 wonderful people, Toni Hollander-Morse, Erika Abrams, Kim Baer, Eduardo Braniff, Arturo Perez and Yo Santosa.
