Why Do Brands Rebrand?
You must be noticing that some brands around you go through rebrands. Sometimes it’s just a refinement of the logo, sometimes it’s a complete overhaul with new strategy, brand identity, packaging, website, and more.
But why does this happen?
Why Would I Buy Your Product and Not The One Next To It?
You’ve decided to launch a new product and you’re very excited. You have no doubt that it is good. Actually, it’s clearly the best in its class. In an ideal world, you easily deserve to be the market leader. The question is, are we living in an ideal world?
How Much Does Branding Cost?
A brand is all about the ‘feeling’ it creates on people’s minds. That feeling is built with the help of strategy and design. A perfectly crafted strategy may not work if paired with wrong design. Gorgeous design, on the other hand, may fail with the lack of a strong brand strategy. Therefore, you need to have both. But how?