Let's start with the name, "Periodic Labs." What does it stand for?
Every company knows what it does. Most know how they do it. But very few truly understand why they do it beyond making a profit. While it takes deep reflection to uncover the core purpose, what comes to mind when you think about Periodic Labs’ reason for existing? What inspired you to create this brand? Why does it matter, to your audience, and to the world?
For Periodic Labs, what will success look like? What is your dream about the future of the brand?
Jeff Bezos says, “Your brand is what other people say about you when you're not in the room.” What do you want people to say about Periodic Labs?
If your brand was a person, who would it be, and why?
Who is your target audience? Who are you going to be speaking to?
Is Periodic Labs a completely new discovery, or are there other companies doing similar work? If it’s the former, what makes Periodic Labs revolutionary? If it’s the latter, could you name some of your direct or indirect competitors?
Are there any consumer brands that resonate with Periodic Labs in terms of positioning and visual identity?
Below, you will find 10 personality traits for the Periodic Labs brand. Please define how accurate each one is by selecting the appropriate option.
Scientific // Feels deeply rooted in science and research
Accessible // Even complex ideas should feel approachable through our brand
Authoritative // We should be perceived as a leader in our field
Disruptive // Our brand challenges the status quo in material science
Premium // We want to be seen as high-end and top-tier in the industry
Ethical // We prioritize ethical AI use, social responsibility, transparency, and global impact.
Human-centric // We truly believe in a future where AI should work 'with' people, not 'instead of' them
Bold // We are extremely confident about what we do, so our communication should be just as bold
Wit // What we do is scientific and serious but we’re not overly serious people. Wit and playfulness are in our DNA, and we want the brand to reflect that, even subtly
Is there anything you’d like us to avoid completely? This could be a brand personality trait, specific shapes, colors, or anything else.
