Talaton Group is a Beverly Hills based boutique consulting firm that assists clients in the procuring of small-business capital so that they can launch, sustain, or expand their entrepreneurial pursuits.
Client: Besiktas JK
Beşiktaş JK is the first officially registered sports club in Turkey and it is one of the 'three rivals', which are the most successful teams in the country's history of sports. With its over 20 million fans all over the world, Beşiktaş is one of Turkey's most valuable brands and civil society organization.
In June 2013, Besiktas JK officially started the construction for its new stadium, Vodafone Arena. Built at the same location as the club's former home, BJK Inonu Stadium, Vodafone Arena became one of the most talked about architectural structures of all times in the country.
My involvement in this spectacular project started when the assigned curator of the stadium, Meray Akmut, contacted me to design giant posters on its walls. In 7 visual compositions, I aimed to represent the enthusiasm for football, historical values of the club and I also focused on motivating the players who are currently in the middle of an incredibly exciting competition for championship in Turkish Super Lig.
Branding project for Atelier Aida, a London based visualization studio that creates high-quality architectural imagery for architects, urban designers, master planners, interior designers and more.
Corporate identity for a Florida based jewelry brand, Albisia.
Branding project for Fil, an Istanbul based atelier that produces handmade ceramic goods. Fil is the Turkish word for 'elephant' which inspires the elephant symbolization in the logo.
Ensō is a multinational executive and corporate coaching firm that aims to make organizations remember who they are and why they exist.
Having three offices in Istanbul, Dublin and Bucharest, Enso offers strategic training and transformational coaching services that empower leaders and encourage development in the workplace.
Established in 1994, Sunset Grill & Bar is one of the most prestigious restaurants in Istanbul, the magical city that literally connects Europe and Asia. Sunset not only offers unique delicacies from different cuisines, but it is also known with its breathtaking views of the Bosphorus.
When Sunset came to us at I Mean It, we knew that it would have been a big responsibility to change the entire visual identity system of such a lovemark. To our extensive presentation, I contributed with 10 unique logos and visual identity systems. After a meticulous process with the client, the executive managers selected this design of mine and Sunset started to use it as their new, official visual identity.
One day, if you have a chance to visit Istanbul, don’t forget to taste Sunset’s mindblowing flavors and experience its unforgettable atmosphere.
Agency: I Mean It
Directed by Nanh Nguyen and Vishal Solanki, Caffeinated is a feature length documentary about coffee. As the guys behind Coffeinated, Nguyen and Solanki describes their work as ‘the largest and most in-depth film made on coffee’.
Nguyen and Solanki reached me for the title design and the teaser poster of Caffeinated.
After designing the logo, I decided to create an organic version and make the teaser poster out of it. I got bags of fine coffee, printed the logo and cut it nicely on a laser cutter, thanks to my dear friend Alper Nakri (alpernakri.com). Then we filled the masked piece together with delicious ground coffee and created the best smelling logo of all times :)
Assisting a challenger brand to stand up and stand out.
What makes you unique?
CFP is a company that installs, maintains, and inspects fire-safety related equipment. Thanks to its proprietary technology and always on-call, solution-oriented staff, the firm manages all fire-safety instruments on behalf of property managers. While CFP grew significantly since its inception, the firm was struggling to communicate what made it different and better. And that’s where we came in.
Embarking on a journey
To be able to convey CFP’s onliness, first, we needed a process that required a high-level of involvement and open dialogue. So we positioned the strategy process as a journey. A journey, on which all the key stakeholders of CFP embarked to plan their future. By using the Appreciative Inquiry methodology, we focused on what needed to be appreciated instead of what needed to be fixed. Through interviews, collectively we dreamed what CFP might become. And we conducted workshops to determine what this firm should and will become. We used the strategy process to discover the purpose, the values, and the story of CFP.
Letting the story of CFP talk
We found out that, in the rather faceless, mechanic and archaic fire-safety industry, CFP is the only company with a heartbeat. True to the David vs. Goliath narrative, CFP fights against industry giants by using its ability to nurture a human touch and build real long-term connections as a shield to protect its clients. Thanks to its authentic personality, passionate dedication to the customer, can-do spirit, and progressive mindset, CFP proves that it is a different breed. A much different one!
Time to stand out
Having answered fundamental questions such as; “Who is CFP, whom does it serve, what does it offer, how is it different, and why does it exist?” we moved into the next phase of the project, designing the new brand identity of the CFP.
An innovative brand is the one that refreshes itself all the time. It reveals new services, improves the work environment and changes the way it looks when needed. As a truly innovative brand, CFP needed to refresh its 20-year old visual identity.
Meaning. Aesthetics. Endurance.
Upon agreeing on the design brief, we kicked off the design process. For the logo, we examined dozens of alternatives before focusing on a final choice. Inspired by the idea of shield, which is the archetypal role that the brand plays, we revised the existing logo, making it look more modern, professional, and self-confident. We then brought the new logo to life by applying it to various media.
Finally, we expressed authentic identity of the brand in the digital world. We created a website, which captured the essence, values, and the promise of the brand. The approachable aura it conveyed helped CFP differentiate from the competition. We created an intranet portal and called it the CFP Academy. We mapped out the content, built the infrastructure, and designed the interface of the new intranet, Finally, we created a two-minute animation that told the story of the brand, which also conveyed its unique promise and personality.
Ready. Aim. Launch!
We used the strategy process to help CFP to remember who it is, whom it serves, what it does, how its unique and why it exists. And the design allowed CFP to bring its strategy to life through visual storytelling. Now it was time to launch the new brand identity. We piggybacked on the firm’s annual dinner to create a buzz. By walking the employees through the entire process, we conveyed the message that, “A brand more than a logo.” And by sharing the story of CFP, we individually vitalized and collectively galvanized the employees.
A brand with an authentic raison d’être. An appreciative, strategic approach. A design process that dwelled in possibilities. All to help a challenger brand to stand out and stand up!
Based in Istanbul, Turkey, Film Standartları is a production and post-production company, founded in 2014 by a group of industry professionals who love their job more than anything. As a start-up, that aims to deliver top-notch service to its clients, Film Standartları requested an upscale and sophisticated look
on their brand identity. The main keywords were ‘classy’ and ‘timeless’. While the serif typeface with fine hairlines makes the logo look elegant, the diagonal line adds a touch of dynamism and finds the good balance between ‘classic’ and ‘contemporary’. The golden color choice, on the other hand, kindly emphasizes the aspect of timelessness which was particularly emphasized by the client.
Bak is one of the most famous online visual arts magazines on the internet.
I founded Bak in January 2006 and released 17 issues with over 5,000 pages of art content and more than 150 exclusive interviews that I made with artists from all over the world.
As a bilingual publication (English and Turkish), Bak is downloaded and read by
hundreds of thousands of people from more than 140 countries.
You can download all 17 issues on bakmagazine.com for free and follow Bak's frequently updated Facebook page on facebook.com/bakmagazine.
I had the opportunity to design the new logo and the stationary set for Canada based Inkaya Consulting Inc. which is a project and change management company from Canada.
My book cover designs for Bir Bar Filozofu ('A Bar Philosopher'), a novel written by Semih Caliskan.
First one is selected as the official cover design, the rest are alternatives. (Agency: I Mean It)
This personal typography project is an homage to one of the most inspirational revolutionists and thinkers of all times, Mustafa Kemal Ataturk.
This 24-page poem compilation is a tribute to the memory of Nazim Hikmet, the great Turkish poet. His modern style and brilliant way of using the language make him become one of the greatest poets of all times.
James Cameron's Avatar is the highest-grossing film of all times in the world. It's also the first film to gross more than 2 billion dollars.
Working on this project was an exciting experience. Seeing all those unbelievably detailed designs of Mr. Cameron and his team and witnessing the creation of the greatest movie on the planet were priceless.
Agency: Iconisus L&Y
We got very excited when FIBA contacted Iconisus and asked us to create their official advertising campaign.
While thinking of the ideas, I came up with the 'Giant Get-Together' concept in which world famous basketball stars pose in beautiful landscapes of Turkey. The main approach was to treat the visuals as they are tourism posters to promote the country, while keeping the excitement aspect of the huge sport event. At the final phase, it ended up being the official campaign idea.
Then in 5 different states in the US, we did special photo shoots with the biggest stars including Kobe Bryant, Pau Gasol and Tony Parker.
These are the posters I designed for the championship.
D-Smart asked I Mean It to create brand new channel ident graphics and animations for their sports channel Smart Spor. I designed the still graphics and Omur Ozgur created 2D and 3D animations which you can also watch below.
At the bottom of the page, you can also see the unused flat design that I proposed as an alternate.
'Turkey: Home' is the official country branding campaign of Republic of Turkey. For the launch event of the campaign, I came up with the idea of a press release in newspaper form. It is planned to be given away to press members.
The newspaper includes everything that a press member would need before writing an article about Turkey's new country branding. It has detailed information about destination branding concept, statistics about Turkey, campaign visuals and frequently asked questions.
Agency: I Mean It
Movie poster key art exploration for War Pigs. (Agency: I Mean It)
As a part of the official Turkey: Home country branding project of Republic of Turkey, this mobile application allows the users to create their own 'Home' posters by simply taking or loading a photograph and adding a slogan.
The main objective of the application is to give the Turkish users the opportunity to discover their own country's brand. They did it and they continue doing it with their valuable answers to the important question: 'What is Turkey the home of?'.
Agency: I Mean It
Typographic posters and t-shirts inspired by widely popular fan chants for the Turkish football team Besiktas JK.
Personal project dedicated to Beşiktaş Football Club and its players Demba Ba, Jose Ernesto Sosa, Olcay Şahan, Veli Kavlak, Kerim Frei and the coach, Slaven Bilic.
'I Saw What You Did' and 'Blood Demands Blood' are two typographic compositions that I designed for 'Dead Man Down' motion picture advertising campaign.
One of the greatest poets in 20th century, Nazim Hikmet, spent 12 years of his lifetime in prison, just because of a poem he wrote.
He was probably the one who wrote the best poems on living and freedom. In one of his best pieces, ‘On Living’, he emphasizes his passion to carry on and says:
‘However and wherever we are, we must live as if we will never die.’
This poster is a homage to his great talent, bright soul and pure humanity.
'Dongi' is a personal t-shirt design project, inspired by the lyrics of some of the most popular Turkish songs. Since those songs are among unforgettable items in the history of Turkish Pop Culture, they won't make any sense for non-Turkish viewers... Well, thanks to the hilarious direct translations from English to Turkish, most of them don't make any sense for Turkish audience either :) Enjoy...
Alphas is an American science fiction dramatic television series created by Zak Penn and Michael Karnow Zak Penn and Michael Karnow. The series follows a group of people with superhuman abilities, known as "alphas", as they work to prevent crimes committed by other alphas.
Berkeley Haas School of Business contacted me for their new year greetings card design. I preferred an elegant typographic approach and I incorporated the university’s beautiful and iconic Sather Tower and their signature ivy leaves into the design to make it more distinctive. It was a great experience to work with them and a great pleasure to be a small part of their holiday celebrations.
Leyla ile Mecnun is a Turkish TV series which is counted as one of the most successful absurd comedy shows in the country's television history. The following project is a personal approach that visualizes the most popular and funny sayings in the series by using typography, as if they are seriously meaningful.
TourismTurkey.org is the official website of all Turkish Culture and Tourism Offices in the United States. The main goal of this re-design work was to create a visually appealing website that is very easy to navigate. Instead of designing another portal that competes with the general country website, GoTurkey, we chose to go with a more boutique style which perfectly matches the tourism field.
Louie is an American comedy television series on the FX Network. It is written, directed, edited and produced by the show's creator, stand-up comedian Louis C.K., who stars as a fictionalized version of himself, a comedian and newly divorced father raising his two daughters in New York City.
(Following posters are printed and used in the official campaign and they are the only ones I'm allowed to present here. If you're interested in seeing other alternatives, please feel free to contact me. Thanks!)
A typographic poster inspired by a funny quote from a not-that-funny guy... 'The difference between Los Angeles and yogurt is that yogurt comes with less fruit.'
Since 'Pirates' of 1986, Roman Polanski directed his first comedy, 'Carnage', which is an entertaining adaptation of Yasmina Reza's famous play. Starring Jodie Foster, Kate Winslet, Christoph Waltz and John C. Reilly.
Agency: Iconisus L&Y
Packaging alternatives for a cranberry energy drink. Name exploration included names such as C, Redy, Cran, and the chosen one was Cranergy.
Agency: I Mean It
Entourage is one of the most popular American comedy-drama TV series which premiered on 2004 and concluded on 2011. In its 8 seasons, Entourage has been nominated for 25 Primetime Emmy Awards, winning 3 in a row and 14 Golden Globe Awards, winning 1 in 2008.
Agency: Iconisus L&Y
Totally Biased with W. Kamau Bell is an American stand up comedy television series on the FX television network starring African-American comedian W. Kamau Bell.
Ghost Rider: Spirit of Vengeance is the sequel to the first Ghost Rider, which was released back in 2007. It is planned to come to the theaters on February 17, 2012. Again, starring Nicolas Cage as Johnny Blaze and the Ghost Rider.
Agency: Iconisus L&Y