'Turkey: Home' is the official country branding campaign of Republic of Turkey. For the launch event of the campaign, I came up with the idea of a press release in newspaper form. It is planned to be given away to press members.
The newspaper includes everything that a press member would need before writing an article about Turkey's new country branding. It has detailed information about destination branding concept, statistics about Turkey, campaign visuals and frequently asked questions.
Agency: I Mean It