Based in Istanbul, Turkey, Film Standartları is a production and post-production company, founded in 2014 by a group of industry professionals who love their job more than anything. As a start-up, that aims to deliver top-notch service to its clients, Film Standartları requested an upscale and sophisticated look
on their brand identity. The main keywords were ‘classy’ and ‘timeless’. While the serif typeface with fine hairlines makes the logo look elegant, the diagonal line adds a touch of dynamism and finds the good balance between ‘classic’ and ‘contemporary’. The golden color choice, on the other hand, kindly emphasizes the aspect of timelessness which was particularly emphasized by the client.